Wednesday, January 17, 2007

Investing in Internet Real Estate

Internet real estate offers several advantages over traditional real estate. For starters, internet real estate has fewer barriers to entry. You don’t need to raise capitol, hire lawyers, or invest large sums of money. Instead you can buy a “piece of land” or a domain for around $10-$60. With such low barriers to entry anyone can become an internet real estate investor.

There are several ways to get started in internet real estate investing. Anyone can get started by creating a new domain name. This is like buying a piece of land in the middle of nowhere, site unseen. If you buy a domain that no one knows about, no one visits, and no one can find, then you have got yourself the equivalent of a piece of swampland in Louisiana.

The value of internet real estate is the amount of traffic that it receives. If you are looking for a place to set up a new Starbucks, you don’t want to build in the middle of nowhere. You want a location that is going to give you a lot of traffic, visibility and customers. It is the same with internet real estate.

Concentrate on domains that already have traffic from a preexisting link structure, or that have been listed with the major search engines. The more traffic a domain receives the more valuable your internet real estate. To find domains that are valuable a program like etrafficwiz.com is an excellent assistance. The program lists all of the important traffic statistics about a domain before it expires. You can then register to purchase the domain in a private auction before it goes on the market and possibly find yourself a high trafficked domain.

Once you have a piece of internet real estate, or a domain, you can turn your investment into a profit just like real estate.

Develop your domain. Take your new internet property and create a website. Since you already have traffic, you can set up shop and use your domain to market a product, redirect to an affiliate program, or by creating a page and using AdSense for revenue. Then you have to option of going ahead and getting more traffic to your domain, or letting the current traffic support it.

Rent your domain. Park houses like sedo.com will host your domain for you, place keyword targeted ads, and when someone clicks on an ad you get paid. It is like renting an apartment but a lot less work.

Resell your domain. Many domains can be purchased at a discount at a private auction. You can purchase a domain and then resell it at a public auction for a quick profit. Or, if you find a great domain name, you can hold it and let it increase in value.

These days the real estate market is looking scarier and scarier. However, investing in internet real estate is relatively new. The supply of good internet real estate is increasingly contracting while the demand, and prices, for high quality domains continually go up.

Monday, January 15, 2007

Getting Started with Domain Investing

“The domain name is 21st century real estate,” says Warren Adelman, president of GoDaddy.com, the world’s largest domain name registrar. “The economy is being increasingly driven by the Internet sector.”


The smart investors with big money are now jumping into this market. Major investors like Ross Perot and Howard Schultz (Chairman of Starbucks Corp.) are investing millions of dollars in the domain market. You know these guys are not going to put millions of dollars into some fly-by-night idea.


How can the average investor get started in domain investing even when it looks like all of the “good names” have already been bought up?


The secret to investing is not buying up domain names hoping that someone is going to type your name into their browser winder. Instead, to make money with domain names, the secret is buying expired domain names.

Every day around 30,000 domains expire for one reason or another. A lot of the time the webmaster just doesn’t have the time anymore to update his website or he has just lost interest. Sometimes the webmaster has just forgotten to renew. Many of these webmasters have put considerable work into developing their websites and domains. They have created a large link structure with thousands of links, they have achieved Google page rank, they have listed with Yahoo or DMOZ, or they have invested into other forms of off-line marketing. The average investor is able to leverage the work already put into a domain to create large profits.


One place to find expiring domain names is etrafficwiz.com . Here you can find traffic indicating information about the domain (links, Alexa rank, etc) and register to purchase the domains in a private auction before they go into the public market. The program is easy enough that the average person is able to evaluate and purchase these expiring domains and turn them into cash!


There are several ways to make money from an expired domain that gets traffic:


1. Redirecting targeted, profitable traffic to other sites you own. If a domain name has traffic already, you can redirect it to one of the site you already own. Buying domains relevant to the topic and keywords of a previously made site is a quick, easy, and cheap way to increase your website traffic.


2. Use parking services for passive income. If you don’t have an existing website you can still make money from domain investing. The parking services host your site for free and display ads on your site. When a visitor clicks on an ad, you get paid. It is that simple. One top park house is Sedo.com.


3. Resell domains for fat profits. Just like in real estate you can buy a domain name under market value in a private auction and then sell for a profit in the open market. Find a great name like FunnyAds.com and you could be cashing in on a $100,000 paycheck.


4. Build a site to take advantage of the current traffic. Imagine how much easier it is to launch a website when you are already receiving traffic from an existing link structure or a domain that is already listed with the major search engines. You would be able to save a ton of time, money, and energy.


5. Redirect traffic to affiliate programs. Affiliate programs will supply you with links to existing websites. When someone makes a purchase you get paid. Just redirect the traffic the website is already receiving to an affiliate program and watch the cash roll in. Commission Junction (http://www.cj.com/) is one of the top affiliate programs and is free to join.


6. Hold onto domains while they increase in value. You can simply just hold onto your domain while you watch prices, demand and value rise and supply go down. Don’t forget to park your domain in a free park house to make money while you hold your domain


The fact is, domain names are becoming a limited resource. Domains are like virtual real estate, as the supply goes down, the value of the real estate goes up. Smart investors are buying domains that have great potential and are making a nice paycheck while waiting for the value to increase. Check out etrafficwiz.com for more information of how you can invest smartly in domain real estate.

Monday, January 8, 2007

Drive More Traffic To Your Site With Expired Domains

The key to successful internet marketing is getting traffic. If you want to succeed on the internet you need high quality traffic to your website. No matter if you are generating leads, selling a product, or producing revenue using Adsense, the more traffic you get (and the higher quality it is) the more money that you will be able to make.

There are many techniques to getting more traffic, many of which involve a lot of time and energy. However there is one source of low-cost, high-quality traffic that is often overlooked and under utilized—expired domains.

Everyday thousands of domains expire. Their owners often to do not renew because they have lost interest, don’t have the time to manage their site, or they simply forget that their domain will expire. Of course, 98% of these domains are completely worthless and receive little to no traffic. But around 2% receive an abundance of high quality traffic. These domains have been developed, have high quality links, have Google page rank, have Alexa page rank, and some have already been listed with Yahoo or with DMOZ. The most prized of all domains have write-in traffic, or Overture ranking. Each day Overture keeps track of people who type “www.a-domain-name.com” into the Yahoo search bar. This number is called the Overture ranking and is a true indicator of how much traffic that domain receives.

How can forward thinking entrepreneurs find high quality domains that will deliver more and better traffic?

Because of the high amount of expiring domains, finding high quality domains can be a little bit tricky. A good website is Domain Profiteer. This program combs the internet to find all of the expiring domains before they expire. Then you have the option to purchase them in a private auction before the domains are available to the public. Relevant information about the domain, such as the links the domain has from other websites, the amount of write-in traffic it receives, and its Google and Alexa page rank, is also included so that you can determine if a domain is valuable or not. With Domain Profiteer you can get insider access to which domains are expiring within the next few days and filter out the 98% that are not worth your money.

Another option is to take a look at domains that are already up for public auction. GoDaddy has a great auction house where the monthly traffic is already estimated. You can already see what kind of traffic you can expect to receive with this domain. Just beware, some savvy marketers might try to pad the traffic a domain receives before an auction to increase the selling price.

Purchasing expired domains to generate traffic is a top-notch investment. The #1 reason more people don’t take advantage of expired domains is because it is incredibly challenging to sort through the domains that expire to find the ones with value. With help from Domain Profiteer and GoDaddy, you can sort and find the valuable domains and leverage them to deliver more traffic. More traffic will ensure and increase your internet marketing success.